India's most results-driven Performance Max & Shopping Ads services provider — building AI-powered, full-funnel Google campaigns across Search, Shopping, YouTube, Display, Gmail & Discover for Indian businesses and global brands that demand measurable ROAS, not vanity metrics.
PMax & Shopping Ads Performance Snapshot
PMax & Shopping Campaigns Managed
Average ROAS Delivered
Google Ad Spend Managed
Countries Covered
At Maddog Global, our Performance Max & Shopping Ads services in India are built around one goal: maximum return on every rupee of Google ad spend. Performance Max is Google's most powerful campaign type — placing your products and brand across Search, Shopping, YouTube, Display, Gmail, and Discover simultaneously using AI-driven optimisation. When configured correctly, it is the single highest-ROAS campaign type available for e-commerce and lead-gen businesses on Google.
We have delivered 300+ Performance Max and Shopping Ads campaigns across India and 9 international markets — from D2C brands spending ₹60,000/month to multinational retailers managing multi-crore Google Shopping catalogues. Our certified Google Ads specialists combine deep PMax architecture expertise with meticulous product feed engineering and audience signal strategy to generate the ROAS numbers that make Google Shopping your most profitable paid channel.
💡 The PMax opportunity in India: India has over 600 million Google users — making it Google's second-largest market globally. With Indian e-commerce projected to reach $350 billion by 2030, the window to build dominant Google Shopping presence through well-structured Performance Max campaigns is now. Early-movers with strong feed quality and audience signals will own category-level Shopping impressions at a fraction of future CPCs.
PMax & Shopping campaigns managed across India and global markets
Average ROAS delivered across all active Performance Max campaigns
Total Google Shopping ad spend managed by our certified team
Countries where we actively manage PMax and Shopping campaigns
Performance Max gives your brand simultaneous presence across every Google-owned channel — each reaching your customers at a different point in their buying journey, optimised in real time by Google's AI.
Product listing ads with images, prices, and reviews shown to high-intent buyers actively searching for what you sell — the highest-converting placement in Google Ads.
Text ads triggered by relevant keyword searches — PMax automatically generates Search ad variations from your headlines, descriptions, and landing page content.
Video ads served to YouTube viewers before and during content — PMax uses your video assets to reach buyers at the awareness and consideration stages of their journey.
Responsive display ads across millions of websites, personalised Gmail ads in inbox tabs, and Discover feed ads — extending reach beyond active-search intent.
We don't just switch on Performance Max and hope Google's AI figures it out. Every campaign we manage is built on a foundation of precise audience signals, optimised product feeds, structured asset groups, and conversion tracking so clean that Google's algorithm has everything it needs to find your most profitable customers from day one.
End-to-end PMax campaign management — campaign structure, asset group architecture, audience signal strategy, budget allocation, bidding strategy (tROAS vs tCPA), and continuous performance analysis. We manage the levers Google gives you inside PMax with surgical precision to keep your campaigns scaling profitably month over month.
Explore →Standard Shopping and Smart Shopping campaign management — campaign structure by product category, bid segmentation by margin and conversion rate, negative keyword strategy, and device-level bid adjustments. For e-commerce accounts where product-level control matters, we run Standard Shopping alongside PMax for maximum coverage and efficiency.
Explore →Full Google Merchant Center account setup, product feed submission, feed health monitoring, and disapproval resolution. We configure shipping settings, tax settings, return policies, and business information to ensure your products are eligible to serve across Shopping and PMax placements — a step most agencies get wrong.
Explore →Your Shopping and PMax performance is only as good as your product feed. We optimise every attribute — titles, descriptions, images, GTINs, product types, and custom labels — to maximise impression share and click relevance. Feed quality directly determines your Shopping auction eligibility and CPCs. Most Indian retailers are leaving significant ROAS on the table with poorly optimised feeds.
Explore →Asset groups are the creative engine of every PMax campaign. We structure asset groups by product category, audience segment, and funnel stage — with dedicated headlines, descriptions, images, and video assets for each group. Properly structured asset groups prevent Google's AI from blending incompatible creative, and dramatically improve ROAS across all six Google channels.
Explore →Performance Max doesn't use keyword targeting — it uses audience signals to guide Google's AI toward your most likely buyers. We build high-precision audience signals from customer match lists, past purchasers, high-value segments, website visitor data, and custom intent audiences — giving Google's algorithm the strongest possible starting point for profitable delivery.
Explore →PMax performance is entirely dependent on the quality of your conversion data. We implement Google Ads conversion tracking, enhanced conversions, and Google Tag Manager data layer configuration to ensure every purchase, lead, and micro-conversion is accurately attributed — giving Google's bidding algorithm the clean signal it needs to find your most valuable customers.
Explore →Managing Performance Max for UK, US, Australian, Canadian, UAE, or Irish markets from India requires localised product feeds with country-specific pricing, shipping and tax configuration per market, currency-adjusted bidding, and culturally appropriate creative assets. Our global PMax team handles every market with the same rigour as our India-first campaigns.
Explore →Inherited a poorly performing PMax account with poor ROAS, disapproved products, or broken conversion tracking? Our Google Shopping and PMax audit identifies every structural, feed, and tracking issue. Our recovery roadmap rebuilds your account architecture, product feed quality, asset group structure, and audience signals within 60 days — with measurable ROAS improvement guaranteed.
Explore →Our Performance Max & Shopping Ads services in India are trusted by Indian businesses and companies in the UK, USA, Australia, Canada, UAE, Ireland, Singapore, and New Zealand — who want expert Google campaign management at India-competitive rates. Same certified team. Same performance standards. Every market.
Markets We Run PMax & Shopping Ads In
Hindi, regional language & English campaigns for India's 600M+ Google users across Shopping, Search & YouTube
Primary MarketGBP Shopping campaigns targeting UK consumers — high-intent buyers with strong e-commerce conversion rates
ActiveUSD PMax and Shopping campaigns across all US states — the world's largest Google Shopping market
ActiveAUD campaigns for Australian brands — premium market with high average order values and strong Shopping ROAS
ActiveCAD Shopping campaigns with bilingual feed support in English and French across Canadian provinces
ActiveAED campaigns in Dubai, Abu Dhabi & Sharjah — reaching high-spend NRI, expat, and local UAE shoppers
ActiveEUR PMax campaigns for Irish businesses — a fast-growing e-commerce market with strong Google Shopping adoption
ActiveNZD campaigns for New Zealand brands — strong Google Shopping intent across retail and D2C verticals
ActiveMost Indian agencies treating PMax as a "set and forget" campaign don't understand that Google's AI is only as good as the data you feed it. Our team obsesses over product titles, descriptions, custom labels, and GTIN completeness — because a 1% improvement in feed quality can mean a 15–20% improvement in Shopping ROAS. We audit and optimise your feed every month, not just at setup.
PMax doesn't use keywords — it uses audience signals to guide delivery. Weak audience signals mean Google's AI wastes your budget learning from scratch. We build audience signals from your highest-value customer segments — purchase history, LTV cohorts, competitor intent audiences — so Google's algorithm starts from your best customers, not from zero.
Most PMax campaigns run a single asset group with every product and every piece of creative mixed together. Google's AI then blends incompatible assets, destroying ad relevance. We structure asset groups by product category, promotion type, and audience segment — with tailored creative for each. This is the single biggest structural change that improves PMax ROAS.
Performance Max and Standard Shopping are not competitors — they're complements. PMax excels at full-funnel reach and channel diversity; Standard Shopping gives granular SKU-level bid control for your highest-margin or highest-priority products. We run both in a coordinated structure that prevents cannibalisation and maximises impression coverage across every Google Shopping placement.
Most Google Ads agencies in India switch on Performance Max, accept Google's defaults, and report on impressions. We report on revenue, ROAS, and cost-per-sale — and we don't stop optimising until your PMax and Shopping campaigns are your highest-performing acquisition channels.
Average ROAS delivered across all active PMax and Shopping campaigns
Average cost-per-sale reduction within first 60 days of management
90% of our active Performance Max campaigns meet or exceed the client's ROAS target within 90 days.
A proven process refined across 300+ Performance Max and Shopping Ads campaigns in India and globally. Campaigns live within 48 hours of sign-off. Measurable ROAS improvement within 60 days — or we tell you exactly why and fix it at no extra charge.
Full audit of your Google Ads account, Merchant Center feed health, conversion tracking accuracy, existing campaign structure, product performance data, competitor Shopping analysis, and business goals — mapped to a prioritised PMax opportunity plan.
Google Merchant Center setup and verification, product feed audit and optimisation (titles, descriptions, GTINs, custom labels, images), feed disapproval resolution, shipping & tax configuration, and supplemental feed creation for enhanced attributes.
PMax campaign and asset group structure design, audience signal build from customer data and intent audiences, Standard Shopping campaign structure by category & margin, conversion tracking implementation, bidding strategy selection, and campaign go-live within 48 hours of sign-off.
Asset group creative testing (images, headlines, descriptions, video), audience signal refinement and expansion, budget reallocation to highest-ROAS asset groups, negative audience exclusion, search term query report analysis, and PMax vs Standard Shopping performance balancing.
Monthly PMax and Shopping reports with ROAS, cost-per-sale, impression share, top-performing products, asset group performance breakdown, and forward-looking feed and creative strategy — so every month's data compounds into stronger next-month results.
When you choose Maddog Global as your Performance Max & Shopping Ads services provider in India, you get a team that measures success in revenue and ROAS — not impressions, click-through rates, or ad quality scores.
Performance Max is the only campaign type that places your products and brand across Search, Shopping, YouTube, Display, Gmail, and Discover simultaneously — with Google's AI allocating budget in real time to wherever your buyers are converting. No other campaign type offers this level of automated, multi-channel reach at a single ROAS target.
Google Shopping ads appear when buyers are actively searching for products to buy — not browsing passively. Shopping clicks convert at 2–3× the rate of equivalent text ads because users see your product image, price, and store name before they click. This makes Shopping the highest-intent, highest-converting placement available in paid digital advertising.
Performance Max's AI gets smarter with every conversion — continuously improving its model of what your ideal buyer looks like, which creative resonates, and which channels convert. Unlike manual campaigns that require constant human intervention, PMax compounds performance over time. A well-configured PMax campaign in month six typically outperforms month one by 40–80%.
Google Shopping is an auction where feed quality is a competitive weapon. Richer product titles, complete GTINs, high-resolution images, and accurate pricing signals improve your Quality Score equivalent in Shopping — giving you better ad positions at lower CPCs than competitors with identical bids but inferior feeds. Feed optimisation is your most durable competitive moat in Shopping ads.
Performance Max automatically retargets website visitors, cart abandoners, and past purchasers across all six Google channels — without requiring separate remarketing campaign setup. Combined with Standard Shopping retargeting lists for search ads (RLSA), your entire remarketing funnel is covered, ensuring warm audiences see your products repeatedly until they convert.
Monthly reports in revenue and ROAS — not clicks and impressions. We track cost-per-sale, ROAS, shopping impression share, top-converting products, and channel-level performance breakdown with enhanced conversion tracking that survives cross-device and cross-session attribution gaps — giving you complete confidence in every Google Ads budget decision your business makes.
Performance Max and Shopping Ads strategies differ significantly across verticals — different feed structures, bidding approaches, asset group setups, and audience signals. We've delivered PMax and Shopping campaigns across every major category in India and internationally, and we know exactly what it takes to make the unit economics work in each one.
Product feed-first Shopping and PMax campaigns for Indian and global fashion brands — variant-level feed optimisation, seasonal asset groups, and ROAS-targeted bidding across apparel categories.
Shopping and PMax campaigns for supplement, medical device, and wellness product brands — compliant with Google's health product advertising policies across India and global markets.
High-AOV Shopping campaigns for Indian furniture and home décor brands — category-level asset groups, lifestyle image creative, and ROAS-focused bidding for high-consideration purchase categories.
Competitive Shopping campaigns in India's most price-sensitive category — GTIN-complete feeds, model-specific asset groups, and impression share strategies that win the Shopping box on high-volume tech searches.
D2C beauty brand Shopping campaigns — ingredient-level feed title optimisation, skin concern audience signals, subscription-model conversion tracking, and PMax creative for beauty-specific search intent.
Seasonal Shopping campaigns for Indian and global kids product brands — age-range specific feed labels, gifting period budget scaling, and PMax asset groups built around parental purchase triggers.
Equipment and apparel Shopping campaigns for fitness brands in India and globally — sport-specific asset groups, active lifestyle audience signals, and PMax performance across YouTube and Shopping placements.
B2B Shopping and PMax campaigns for industrial, manufacturing, and trade supply brands — targeting procurement and purchasing decision-makers with specification-accurate product feeds and high-margin SKU prioritisation.
Flat monthly management fees. You pay Google directly for your ad spend — we never touch your media budget. Full transparency, no surprises, no contracts beyond 3 months.
For Indian SMBs and small e-commerce brands running up to ₹1 lakh/month in Google ad spend — build a proper Shopping foundation with optimised feeds and structured campaigns.
For established Indian businesses and international campaigns — full PMax and Standard Shopping management with advanced feed optimisation, audience signals, and creative testing.
For large Indian retailers, global brands, and multi-country PMax campaigns requiring dedicated management, advanced feed engineering, and executive-level strategy reporting.
Genuine results from Indian and global businesses that chose Maddog Global as their Performance Max & Shopping Ads services provider — and now run campaigns that consistently beat their ROAS targets.
"We were running Google Shopping campaigns with a 1.6× ROAS and had no idea why. Maddog Global completely rebuilt our Merchant Center feed — fixed 340 disapproved products, rewrote our titles to match actual search queries, and restructured our PMax into 6 category-specific asset groups. Within 8 weeks our Shopping ROAS hit 7.4× on the same budget. Our Google channel went from our worst performer to our best. It was transformative."
"We run a fitness equipment brand in the UK and were paying a London agency three times what Maddog Global charges for a fraction of the results. They rebuilt our entire PMax campaign from scratch — new audience signals from our customer list, separate asset groups for cardio, strength, and accessories, and proper enhanced conversions setup. We went from 2.8× to 5.9× ROAS in 10 weeks. The cost savings alone from switching to Maddog paid for 6 months of management fees."
"We sell Ayurvedic skincare products online and our previous agency had us on a Smart Shopping campaign with no real structure and a 2.1× ROAS. Maddog Global migrated us to a properly structured Performance Max setup — built audience signals from our top 500 customers, created separate asset groups for face care, hair care, and body care, and optimised our feed titles with actual ingredient-based search terms. Our ROAS is now 8.3× and our cost-per-order dropped from ₹640 to ₹180."
The most common questions Indian and global business owners ask before starting professionally managed Performance Max and Shopping Ads campaigns. Not covered here? Call us — we respond within 2 hours.
Book a free 30-minute PMax & Shopping audit call. We'll analyse your Merchant Center feed, existing campaign structure, and conversion tracking setup — and show you exactly what a properly managed campaign can achieve for your business.
Book Free PMax & Shopping Audit →📞 +91 721 779 3189 · Reply within 2 hours
Performance Max (PMax) is Google's AI-powered campaign type that serves ads across all Google channels — Search, Shopping, Display, YouTube, Gmail, Discover, and Maps — from a single campaign using your asset groups and audience signals. Standard Shopping Ads run only in Google Shopping and Search results, displaying product images, prices, and store names. PMax uses Google's machine learning to optimise budget allocation across all channels in real time, while Standard Shopping gives manual control over product-level bidding and placement. Most mature e-commerce accounts benefit from running both — PMax for full-funnel reach and Standard Shopping for granular control over high-priority SKUs.
Google Merchant Center is the platform where you upload and manage your product data feed — the structured data file containing your product titles, descriptions, images, prices, GTINs, availability, and shipping information. Without an approved Merchant Center account and a clean, optimised product feed, neither Shopping Ads nor Performance Max can run. Merchant Center is the foundation of all Google Shopping advertising — feed quality directly determines which searches your products appear for, your impression share, and your CPCs. Disapproved products don't serve at all, making feed health monitoring a critical ongoing task for any Google Shopping advertiser.
Performance Max campaigns require a learning period of approximately 6 weeks to fully optimise — during which Google's AI tests asset combinations, audience signals, and channel allocation. Most campaigns show meaningful conversion data within the first 2–3 weeks. PMax's algorithm requires approximately 30–50 conversions per month to optimise effectively. Full campaign performance with refined audience signals, tested asset groups, and scaled budgets is typically achieved within 6–10 weeks of launch. ROAS improvements compound significantly from month 2 onwards as Google accumulates conversion history from your account.
Our PMax and Shopping Ads management fees are completely separate from your Google Ads budget — you pay Google directly for your ad spend and us a flat monthly management fee. The Shopping Starter package is ₹16,999/month (suitable for up to ₹1 lakh/month in ad spend). The PMax Growth package is ₹27,999/month (suitable for ₹1–₹5 lakh/month in ad spend). Enterprise and global campaigns are custom-priced. No percentage-of-spend markups, no hidden charges, and no lock-in contracts beyond 3 months.
Audience signals are the data inputs you provide to guide PMax's AI toward your most likely buyers — including customer match lists (email addresses of past buyers), remarketing audiences (website visitors, cart abandoners), custom intent audiences (people searching for competitor brand names or category keywords), and interest and behaviour segments. Unlike keywords in traditional search campaigns, audience signals don't restrict who your ads serve to — they give Google's AI a strong starting point. Without well-built audience signals, PMax starts from scratch and wastes significant budget during the learning phase. Strong audience signals built from your actual purchase data can reduce learning phase waste by 40–60%.
Yes — international and global PMax and Shopping Ads management is a significant part of our work. We manage campaigns for clients targeting the UK, USA, Australia, Canada, UAE, Ireland, Singapore, New Zealand, and Europe — all managed from our India-based certified Google Ads team. We handle country-specific Merchant Center configuration, localised product feeds with market-appropriate pricing and currency, international shipping and tax setup, country-level PMax campaign structure, audience signal building with market-specific customer data, and local policy compliance for every market.
In Google Shopping, your product feed is your targeting. Unlike search ads where you choose keywords, Shopping uses your product titles, descriptions, and attributes to match your products to relevant search queries. Weak product titles mean Google shows your products for irrelevant searches and misses high-intent queries. Incomplete GTINs reduce your auction eligibility. Low-quality images reduce click-through rates. Every attribute in your feed directly impacts which searches you appear for, your impression share, your CPC, and your ROAS. Most Indian retailers are losing 30–50% of potential Shopping revenue from preventable feed quality issues alone — which is why feed optimisation is the first thing we address in every new client account.
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