India's most results-driven Bing & Microsoft Ads services provider - delivering full-funnel campaigns across Microsoft Search, Bing Shopping, LinkedIn Audience Network & Microsoft Audience Ads for Indian businesses and global brands that want lower CPCs, higher-intent buyers, and measurable ROAS from Microsoft's 1 billion+ monthly searchers.
Microsoft Ads Performance Snapshot
Microsoft Ads Campaigns Managed
Average ROAS Delivered
Lower CPC vs Google Ads
Countries Covered
At Maddog Global, our Bing & Microsoft Ads services in India are built on one insight most agencies miss: while every competitor is fighting over Google, Microsoft's search network is delivering higher-income, more purchase-ready audiences at 30–40% lower CPCs. That is your competitive edge - and we know exactly how to exploit it.
We have delivered 200+ Microsoft Ads campaigns across India and 9 international markets - from B2B companies targeting decision-makers by LinkedIn job title to global e-commerce brands running Bing Shopping campaigns in the UK and USA. Our certified Microsoft Ads specialists combine deep platform expertise with data-led strategy to make Bing your highest-ROI paid search investment.
💡 The Microsoft Ads opportunity: Bing commands over 30% search market share in the UK and USA - Microsoft's most powerful markets. Microsoft Ads is the only paid search platform that lets you layer LinkedIn professional data (job title, company, industry, seniority) onto search campaigns. For B2B businesses, this targeting capability is transformational. Combined with CPCs 30–40% lower than Google, Bing is the highest-ROI paid search channel most businesses aren't using.
Microsoft Ads campaigns managed across India and global markets
Average ROAS delivered across all active Microsoft Ads campaigns
Average CPC reduction vs equivalent Google Ads campaigns
Countries where we actively manage Microsoft advertising campaigns
A single Microsoft Ads account gives your brand simultaneous presence across four interconnected networks - reaching your customers on search, native, professional, and shopping placements across the entire Microsoft ecosystem.
Intent-driven search ads on Bing - capturing high-purchase-intent users actively searching for your product or service, with CPCs 30–40% lower than Google across most industries.
The only search platform with LinkedIn professional targeting - reach decision-makers by job title, company size, industry, and seniority level layered onto Bing search campaigns.
Native and display ads across MSN, Outlook, Microsoft Start, and partner sites - AI-powered audience targeting reaching users while they consume news and email content daily.
Product Listing Ads across Bing Shopping, MSN, and partner sites - visually showcasing your products with images, prices, and ratings to purchase-ready buyers at lower CPCs than Google Shopping.
We don't just import your Google campaigns and call it done. Every Bing & Microsoft Ads campaign we manage is purpose-built for Microsoft's unique auction dynamics, LinkedIn targeting capabilities, and audience demographics - with ROAS and CPL driving every decision we make.
End-to-end Microsoft search campaign management - keyword research optimised for Bing's search patterns, Quality Score improvement, match type strategy, negative keyword sculpting, ad copy A/B testing, and bid management tied to revenue outcomes. We understand how Bing's auction differs from Google's - and we exploit those differences for better ROAS.
Explore →Product Listing Ad campaigns on Microsoft Shopping - product feed optimisation, Merchant Centre setup, bid strategy for shopping campaigns, competitive benchmarking, and performance segmentation by product type and margin. Essential for e-commerce brands targeting UK, USA, and Australian buyers on Bing at lower CPCs than Google Shopping.
Explore →The single most powerful feature unique to Microsoft Ads - layering LinkedIn professional data (job title, seniority, company name, industry, company size) directly onto Bing search campaigns. We design B2B search campaigns that reach CFOs, IT Directors, and C-Suite decision-makers by profession - not just by keyword - at a fraction of LinkedIn Ads' cost.
Explore →Re-engage your highest-intent website visitors on Bing with precision remarketing - custom audience lists segmented by page visited, time on site, conversion status, and cart abandonment. RLSA (Remarketing Lists for Search Ads) bid adjustments target returning visitors at the critical moment they search again on Bing, maximising conversion probability.
Explore →Native ad placements across MSN, Microsoft Start, Outlook, and partner publisher sites - AI-powered audience targeting using Microsoft's proprietary signals from Windows, Xbox, Bing, and LinkedIn. Ideal for awareness and consideration campaigns reaching high-value users in their daily digital content environment, at CPMs below competing display networks.
Explore →Microsoft's Universal Event Tracking (UET) tag is the foundation of every profitable Bing Ads campaign. We implement and verify UET tags, configure custom conversion goals, set up remarketing audiences, integrate Microsoft Clarity for session-level landing page intelligence, and validate every conversion signal so Microsoft's algorithm optimises toward your best customers.
Explore →Already running Google Ads? We migrate your best-performing campaigns into Microsoft Ads - restructured for Bing's auction dynamics, quality score factors, and demographic differences. We then run both platforms in parallel, comparing CPL and ROAS data to allocate budget intelligently across both paid search channels for maximum combined performance.
Explore →Bing commands 30%+ search share in the UK and USA - the two markets where Microsoft Ads delivers its most compelling ROI advantage. We manage global campaigns with market-specific keyword research, localised ad copy, currency-adjusted bidding, timezone-optimised scheduling, and country-level performance reporting for every international market we operate in.
Explore →Poor Quality Scores, broad match keyword waste, missing UET conversion data, or low impression share eating your budget? Our Microsoft Ads audit identifies every structural, tracking, and bidding issue in your account - and our recovery roadmap rebuilds your campaign architecture, keyword strategy, and attribution setup for maximum efficiency within 60 days.
Explore →Our Bing & Microsoft Ads services in India are trusted by Indian businesses and companies in the UK, USA, Australia, Canada, UAE, Ireland, Singapore, and New Zealand - who want expert Microsoft campaign management at India-competitive rates. Same certified team. Same performance standards. Every market.
Markets We Run Microsoft Ads In
Bing campaigns on Windows PC and Edge browser - strong for B2B, financial services, and professional service lead generation
Primary Market30%+ Bing search share - one of Microsoft Ads' strongest markets globally for B2B, retail, and financial services campaigns
Active30%+ US market share - massive Bing audience for B2B, financial services, healthcare, and premium consumer brands
ActiveStrong Bing adoption - high-income Australian audience delivering exceptional ROAS for e-commerce and B2B campaigns
ActiveCAD campaigns across Canadian provinces - Bing delivers strong ROAS for Canadian retail, real estate, and professional services
ActiveAED campaigns in Dubai and Abu Dhabi - reaching professional and expat audiences through Microsoft's advertising network
ActiveEUR campaigns for Irish businesses - a growing B2B and tech market with strong Microsoft Ads performance across key verticals
ActiveNZD campaigns for New Zealand brands - Bing delivers strong results for NZ retail, travel, and professional service categories
ActiveBing's quality score factors, auction dynamics, and demographic skew behave very differently from Google's. Most agencies simply import Google campaigns and leave them unchanged - missing the platform-specific optimisations that make Bing consistently outperform. We build and manage Bing-native campaigns that leverage the unique strengths of Microsoft's search ecosystem.
We have run more B2B Microsoft Ads campaigns with LinkedIn Audience targeting than almost any agency in India. We know which LinkedIn segmentation parameters drive the strongest conversion lift for different B2B verticals - and we build LinkedIn-layered search campaigns that put your ads in front of C-Suite buyers at the exact moment of their search intent.
Getting the click from Bing is only half the job. We integrate Microsoft Clarity on every client account - analysing heatmaps, session recordings, and rage-click data to identify landing page friction points and improve the conversion rate of your Microsoft Ads traffic. Better conversion rates compound your ROAS improvement every single month.
We manage both Google Ads and Microsoft Ads for many clients - creating a unified paid search strategy where both platforms share creative learnings, and budget is dynamically allocated based on live CPL and ROAS performance. Clients running dual platforms consistently achieve 20–25% more total conversions at the same combined budget versus Google-only paid search.
Most businesses treat Microsoft Ads as an afterthought - a copy-paste of their Google campaigns with no Bing-specific strategy. We treat it as a primary revenue channel and manage it with the same rigour, expertise, and ROAS obsession as the highest-performing Google campaigns we run.
Average ROAS delivered across all active Microsoft Ads campaigns
Average CPL reduction within first 60 days of Microsoft Ads management
89% of our active Microsoft Ads campaigns meet or exceed the client's ROAS target within 90 days.
A proven process refined across 200+ Microsoft Ads campaigns in India and globally. Campaigns live within 48 hours of sign-off. Measurable ROAS improvement within 60 days - or we tell you exactly why and fix it at no extra charge.
Full audit of your existing Microsoft Ads account, UET tag health, conversion tracking accuracy, Quality Score analysis, keyword waste identification, competitor intelligence, and business goal mapping - translated into a prioritised campaign opportunity plan tailored to your market and objectives.
Bing-specific keyword research, match type strategy, negative keyword development, LinkedIn audience layer design, campaign and ad group structure, bid strategy selection, ad extension planning, and budget allocation across Search, Shopping, Audience, and remarketing campaigns.
UET tag implementation and testing, custom conversion goal setup, remarketing audience creation, Microsoft Clarity integration, full campaign build, ad copy and extension finalisation, LinkedIn audience layers applied, and campaigns live within 48 hours of sign-off - no delays.
Ad copy A/B testing, bid adjustment optimisation by device, location, time and audience, Quality Score improvement, search term refinement, LinkedIn targeting expansion, landing page CRO using Clarity data, and budget reallocation to highest-ROAS campaigns on a weekly optimisation cycle.
Monthly Microsoft Ads reports with ROAS, CPL/CPA, impression share, Quality Score trends, search term analysis, and competitive benchmarking - plus a forward-looking keyword expansion and audience strategy so every month's learnings compound into stronger next-month results.
When you choose Maddog Global as your Bing & Microsoft Ads services provider in India, you get a team that measures success in leads and revenue - not impressions, clicks, or reach metrics that don't move your business forward.
Less advertiser competition on Bing means the same keywords cost significantly less. For businesses with fixed ad budgets, this translates directly into more clicks, more leads, and more sales from the same spend - making Microsoft Ads an immediate ROAS improvement lever alongside your existing Google campaigns.
No other paid search platform lets you target users by their LinkedIn job title, company, industry, or seniority level. Microsoft Ads is the only place in paid search where a B2B advertiser can reach CFOs, IT Directors, or Procurement Managers by profession - making it uniquely powerful for high-value B2B lead generation campaigns.
Bing's user base skews older (35–65), more educated, and higher-income than Google's. For premium products, financial services, real estate, travel, professional services, and B2B solutions, Bing's audience profile frequently converts at higher rates with lower acquisition costs than the broader Google audience.
Microsoft's network spans Bing, MSN, Outlook, Yahoo Search, DuckDuckGo (Bing-powered), Amazon Alexa, Microsoft Edge, and Windows Cortana - over 1 billion monthly unique searchers. Because most advertisers run Google-only campaigns, Bing's auction is dramatically less competitive - giving you first-page placement at bids your competitors would never achieve on Google.
Microsoft Ads integrates natively with Microsoft Clarity - the world's most powerful free heatmap and session recording tool. We use Clarity data to understand exactly how your Bing visitors interact with your landing pages, identify friction points, and continuously improve conversion rates - compounding your Microsoft Ads ROAS improvement month over month.
Monthly reports in leads and revenue - not clicks and impressions. We track CPL, CPA, ROAS, impression share, Quality Score, and conversion value with UET data giving you complete confidence in every Microsoft Ads budget decision. Transparent reporting, no hidden metrics, no vanity KPIs that don't reflect actual business performance.
Microsoft Ads perform differently across industries - Bing's older, more affluent, and more professional audience makes certain verticals dramatically more cost-effective than Google. We've delivered Microsoft Ads campaigns across every major vertical in India and globally, and we know exactly what it takes to make the economics work in each one.
Bing's top use case - LinkedIn audience targeting layered onto search campaigns finding CFOs, IT Directors, and procurement decision-makers by job title and company size at a fraction of LinkedIn Ads' CPC.
Bing's high-income user base makes it exceptional for insurance, wealth management, loans, and investments - with CPCs typically 40% lower than Google for competitive financial services keywords.
High-quality property lead generation for Indian developers and international real estate companies - Bing's older demographic is perfectly aligned with homebuying audiences in India, the UK, USA, and Australia.
Travel packages, hotels, and hospitality brands - Bing delivers premium travel audiences in the UK, USA, and Australia with strong purchase intent and lower competition than Google Travel campaigns.
Clinic and hospital lead generation - compliant Microsoft Ads campaigns targeting Bing's older demographic that actively researches medical services and health information far more than younger Google audiences.
Course, degree, and professional certification lead campaigns - reaching working professionals and parents researching education options on Bing's desktop-dominant, high-income search network.
Microsoft Shopping Ads for Indian and global e-commerce brands - product listing campaigns capturing purchase-intent buyers on Bing Shopping at lower CPCs than Google Shopping for the same product categories.
Lead generation for law firms, consultancies, accountants, and professional service providers - Bing's professional demographic perfectly matches the buyer profile of high-value B2B and legal service clients.
Flat monthly management fees. You pay Microsoft directly for your ad spend - we never touch your media budget. Full transparency, no surprises, no contracts beyond 3 months.
For Indian SMBs and small businesses running up to ₹75,000/month in Microsoft Ads spend - build a solid Bing search presence and start generating measurable leads at lower CPCs than Google.
For established businesses and international campaigns - full Microsoft Ads account management including LinkedIn targeting, Shopping Ads, and remarketing across Search and Audience Networks.
For large Indian businesses, global brands, and multi-country Microsoft Ads campaigns requiring dedicated management, advanced attribution, and executive-level strategy reporting.
Genuine results from Indian and global businesses that chose Maddog Global as their Bing & Microsoft Ads services provider - and now run Microsoft Ads campaigns that consistently beat their CPL and ROAS targets.
"We were spending our entire paid search budget on Google and barely hitting 2.1× ROAS for our B2B SaaS product. Maddog Global launched our first Microsoft Ads account with LinkedIn job title targeting for IT Directors and CTOs. Within 6 weeks our Bing CPL was 52% lower than Google's and we were reaching the exact decision-makers we needed - something Google simply couldn't do for us. Microsoft Ads is now 35% of our total paid search spend and delivers our lowest customer acquisition cost."
"As a UK-based financial advisory firm, our Google Ads CPCs for wealth management keywords were brutal - £18–£35 per click. Maddog Global launched our Microsoft Ads account targeting the same keywords on Bing and our average CPC dropped to £9.40 immediately. The quality of leads was actually better - older, higher net-worth clients who use Bing on their Windows desktops. We've been with Maddog Global for 18 months and Bing now delivers 40% of all our paid enquiries at half the cost."
"We run an online pharmacy in India and our Google Shopping CPCs kept rising every quarter. Maddog Global recommended Microsoft Shopping Ads as a complementary channel and the results were a genuine surprise - our Bing Shopping campaigns delivered 3.8× ROAS with CPCs 35% lower than what we were paying on Google for the same products. The Microsoft Clarity integration also helped us fix major conversion problems on our product pages. One of the best paid search decisions we've made."
The most common questions Indian and global business owners ask before running their first professionally managed Bing & Microsoft Ads campaign. Not covered here? Call us - we respond within 2 hours.
Book a free 30-minute Microsoft Ads audit call. We'll analyse your existing account (or your Google Ads data), identify every Bing opportunity, and show you exactly what a properly managed Microsoft Ads campaign can deliver for your business - with real CPL and ROAS projections.
Book Free Microsoft Ads Audit →📞 +91 721 779 3189 · Reply within 2 hours
Bing & Microsoft Ads services involve professionally creating, managing, and optimising paid advertising campaigns across Microsoft's advertising ecosystem - Bing Search, Microsoft Audience Network (MSN, Outlook, Microsoft Start), LinkedIn Audience Network, and Microsoft Shopping. Like Google Ads, Microsoft Ads are intent-based - users actively searching on Bing and Microsoft-powered search engines see your ads. The key differences are that Bing's audience skews older, more affluent, and more professional than Google's, CPCs are typically 30–40% lower due to less advertiser competition, and Microsoft Ads is the only search platform that offers LinkedIn professional targeting by job title, industry, and company size - unavailable on any other paid search network.
For Indian businesses targeting domestic Indian audiences, Bing's search volume is lower than Google's - but for B2B companies, financial services, real estate, education, healthcare, and any business targeting customers in the UK, USA, Australia, or Canada, Microsoft Ads is absolutely worth running. Bing commands 30%+ search market share in English-speaking global markets, delivers lower CPCs, and provides LinkedIn audience targeting not available anywhere else. For Indian companies selling to global markets or running B2B campaigns, Bing Ads frequently delivers a better ROI than Google Ads for the same budget.
LinkedIn Audience targeting is a feature exclusive to Microsoft Ads - available nowhere else in paid search advertising. It allows you to layer LinkedIn professional data directly onto Bing search campaigns - targeting users by their job title, company name, industry, company size, and seniority level. This means a B2B company can specifically target CFOs, IT Directors, or Operations Managers when they search on Bing - reaching the exact decision-maker by profession, not just by keyword. For B2B campaigns, this targeting capability is transformational and consistently lowers CPL by 30–60% versus broad keyword targeting without professional demographic filters.
Our Microsoft Ads management fees are completely separate from your ad budget - you pay Microsoft directly for your ad spend and us a flat monthly management fee. The Microsoft Starter package is ₹12,999/month (suitable for up to ₹75,000/month in ad spend). The Microsoft Growth package is ₹21,999/month (suitable for ₹75K–₹4 lakh/month in ad spend). Enterprise and global campaigns are custom-priced. No percentage-of-spend markups, no hidden charges, and no lock-in contracts beyond 3 months.
The Universal Event Tracking (UET) tag is Microsoft Ads' conversion tracking and remarketing pixel - equivalent to Google's conversion tag or Meta Pixel. It tracks user actions on your website (page visits, form fills, purchases, phone calls) and sends that data to Microsoft Ads to enable conversion-optimised bidding, custom audience building for remarketing, and accurate ROAS reporting. Without a properly implemented UET tag, Microsoft's Smart Bidding algorithm has no conversion data to optimise toward - meaning campaigns default to traffic delivery with no revenue optimisation. We implement and verify the UET tag on every client account as our first priority before any campaign goes live.
Yes - Microsoft Ads has a native Google Ads import tool that pulls your existing campaigns, ad groups, keywords, and ads directly into your Microsoft Ads account. However, we don't just import and leave - we restructure imported campaigns for Bing's auction dynamics, adjust match types for Bing's search volume characteristics, rebuild the negative keyword list for Bing's different search query patterns, optimise bid strategies for Microsoft's algorithm, and apply LinkedIn audience layers where appropriate for B2B clients. Import takes 24 hours; full Bing-optimised campaign setup is completed within 48 hours from sign-off.
Yes - international Microsoft Ads management is a core part of our service offering. We manage Bing Ads campaigns for clients targeting the UK, USA, Australia, Canada, UAE, Ireland, Singapore, and New Zealand - all managed from our India-based certified team. Microsoft Ads is particularly powerful for UK and US markets where Bing commands 30%+ search market share and where its older, more affluent user base converts at higher rates for premium products and B2B services. We handle multi-currency campaigns, market-specific keyword research, localised ad copy, timezone-optimised scheduling, and compliance requirements for every market we operate in.
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