India's most strategic Packaging Design Services provider — designing product packaging that wins on the retail shelf, converts in the online scroll, and creates an unboxing experience that turns first-time buyers into lifelong brand advocates — backed by print-ready artwork, dieline accuracy, and full regulatory compliance.
Packaging Design Performance Snapshot
Packaging SKUs Designed & Delivered
Product Categories & Formats Covered
Client Satisfaction Rate
Countries & Regulatory Markets
At Maddog Global, our Packaging Design Services in India are built on a conviction that most brands underestimate: your packaging is your most powerful and most permanent marketing asset. Unlike a social media post that disappears in 24 hours or a digital ad that a customer scrolls past in a second, your packaging travels home with every customer who buys your product, sits on their shelf or in their bathroom, and communicates your brand's values, quality, and character every single day — often for months. It is the one marketing touchpoint you are guaranteed to get in front of every customer, every time.
We have designed 200+ packaging SKUs across India and 9 international markets — from first-time D2C founders launching their debut product to established FMCG brands refreshing a 10-year-old identity, from artisan food producers entering modern trade to pharmaceutical companies packaging for export markets. Every packaging project we take on begins with understanding the shelf environment, the target consumer's purchase decision psychology, the regulatory requirements of the intended market, and the production constraints of your packaging manufacturer — before a single visual element is designed.
💡 The packaging design reality: 72% of consumers say packaging design influences their purchase decision. Products with premium packaging command price premiums of up to 45% over identical products in generic packaging. And 40% of online shoppers say they would share an image of packaging on social media if it came in distinctive, gift-like packaging — making your unboxing experience a free acquisition channel. Packaging is not a cost — it is a revenue driver.
Packaging SKUs designed across India and global markets by our design team
Client satisfaction and print-proof accuracy rate across all packaging projects
Product categories and packaging formats covered across our design portfolio
Countries and regulatory markets where we design compliant packaging
Your packaging faces four simultaneous challenges every time a customer encounters it. Design that wins on all four turns browsers into buyers, buyers into advocates, and products into brands.
Your packaging competes in a category context — surrounded by competitors who have invested equally in getting attention. Shelf-winning packaging uses colour, contrast, hierarchy, and distinctive visual assets to stand out from the sea of alternatives and compel the shopper's hand to reach for your product over the one next to it.
In the 3–7 seconds a shopper spends evaluating a product on-shelf, your packaging must communicate your brand's personality, quality tier, key benefit, and reason to choose — all without requiring the customer to read a word. Visual language does the heavy lifting that copy cannot do at the speed of a shelf encounter.
Every market and every product category has mandatory labelling requirements — nutritional panels, allergen declarations, ingredient lists, warnings, licence numbers, country-of-origin declarations. Non-compliant packaging can result in import rejections, shelf withdrawal, and regulatory penalties that dwarf the cost of getting compliance right the first time.
For D2C and e-commerce brands, the unboxing moment is the physical brand experience — the first time your customer interacts with your product in three dimensions. Packaging designed for the unboxing experience generates social sharing, repeat purchase, and word-of-mouth acquisition that no paid channel can replicate at the same cost.
From a single label on a glass bottle to a full multi-SKU packaging system across primary, secondary, and tertiary formats — our Packaging Design Services in India cover every packaging format your product needs, designed to your manufacturer's exact dieline specifications and delivered as print-ready artwork that goes directly to production without rework or reprints.
Front, back, and wrap-around label design for bottles, jars, tubes, tins, and any other labelled product — designed to your manufacturer's exact label dimensions, with correct CMYK colour values, appropriate bleed and crop marks, die-cut shape accommodation, and a print-ready PDF delivered alongside the layered source file. Includes nutritional panel and regulatory content layout for food, beverage, personal care, and pharmaceutical products — correctly formatted to FSSAI, USFDA, EU, and other applicable market standards depending on your distribution territory.
Explore →Full-surface box and carton packaging design — folding cartons (tuck-end, auto-bottom, gable-top, sleeve and tray combinations), rigid boxes (lid-and-base, two-piece, magnetic closure), corrugated shipping and retail-ready boxes, and custom structural forms. All artwork developed on your manufacturer's confirmed dieline — with full-bleed panel design, typography and hierarchy planning across all six surfaces, print finish notation (spot UV, foil, emboss/deboss, soft-touch lamination), and a 3D mockup for stakeholder and e-commerce imagery before print approval.
Explore →Flexible packaging design for stand-up pouches, flat pouches, side-gusset pouches, spouted pouches, and single-serve sachets — across food, supplement, personal care, pet care, and household product categories. Full-wrap artwork designed to your film printer's precise flat-open dimensions, with print-safe zones clearly marked for fill-seam, fin-seal, and zipper closure areas. Correct ink and overprint specifications for flexible film substrates, including guidance on metallic inks, white ink base layers for opaque films, and spot colour matching for consistent brand colour reproduction across transparent, metallic, and matte film materials.
Explore →Eco-conscious packaging design that communicates your brand's sustainability commitments without compromising shelf impact or design quality — kraft and recycled board packaging, FSC-certified material specifications, minimalist ink usage to support recyclability, biodegradable packaging visual systems, compostable packaging design, refillable and reusable packaging concepts, and sustainability claim positioning and iconography (recyclability symbols, carbon-neutral logos, organic certifications) correctly placed to relevant market standards. We help brands that have made the sustainable packaging investment ensure that commitment is clearly communicated to the consumer on the shelf and online.
Explore →Packaging designed for the direct-to-consumer journey — where the unboxing experience is the first physical brand encounter, not the shelf moment. Mailer boxes, subscription boxes, shipper inserts, tissue paper design, sticker and seal design, personalised thank-you card design, product inner packaging (wraps, sleeves, trays), and void fill packaging design — all conceived as a coordinated unboxing experience rather than isolated packaging components. Designed for both structural integrity (protecting products in transit) and brand theatre (creating the moment that gets photographed, shared, and remembered).
Explore →Multi-SKU packaging systems designed as a cohesive range — variant differentiation through colour, flavour cues, or tier indicators while maintaining unmistakable family identity across the full product range. Range extension design for new SKUs that need to sit alongside an established product family — matching existing brand elements while clearly communicating the new variant or format. Range renovation for products where individual pack designs have drifted from each other over successive agency engagements and need to be brought back into visual coherence without a full relaunch.
Explore →Structural dieline creation for products that don't yet have a confirmed manufacturer template — building a precise flat dieline from your product's three-dimensional measurements, with all cut, fold, score, perforation, and glue lines correctly specified and labelled. Dieline conversion and adaptation when migrating artwork between manufacturers whose templates differ in minor but production-critical ways. Technical artwork file preparation — converting creative designs into printer-ready separations with correct spot colour builds, overprint settings, barcode creation and verification, and pre-press checks for commercial print production.
Explore →Packaging design and artwork adaptation for products distributed across multiple markets with different regulatory, language, and labelling requirements — creating a master design that accommodates the full range of mandatory content variations across all target markets, with individual market artwork versions produced from a shared structural and visual framework. Bilingual and multilingual packaging (English/Arabic, English/French, English/Tamil/Hindi) with RTL text accommodation for Arabic-market packs, and full language version management so every market's regulatory content is accurately positioned without compromising the visual design integrity.
Explore →Complete packaging brand identity for products being launched or rebranded from scratch — creating the visual language, colour strategy, typography system, graphic elements, and illustration style that will define how the brand looks across all packaging formats and all future SKUs. Packaging brand guidelines documentation — the rulebook that ensures every future packaging development, by any designer or agency, maintains visual coherence and brand integrity across the product range. Particularly valuable for brands planning multi-SKU launches or aggressive range expansion where inconsistency risk is highest.
Explore →Our Packaging Design Services in India are trusted by Indian manufacturers and global brands distributing across the UK, USA, Australia, Canada, UAE, Ireland, Singapore, and New Zealand. We understand the regulatory requirements, retailer specifications, shelf environment aesthetics, and consumer visual expectations of every market we design for — creating packaging that is simultaneously manufacturable, compliant, and commercially compelling in each territory.
Markets We Design Compliant Packaging For
FSSAI-compliant food & beverage packaging, BIS and drug regulatory compliance for personal care & pharma, FSSAI licence number placement, MRP and net quantity declarations to Legal Metrology standards
Primary MarketPost-Brexit UK food labelling regulations (UK-specific nutritional reference values, QUID declarations), UKCA marking requirements, and UK retailer packaging specifications for major trade channels
ActiveFDA food labelling standards (Nutrition Facts panel format), USDA Organic certification placement, FTC environmental claims guidelines, and US retailer (Whole Foods, Target, Walmart) packaging specifications
ActiveFSANZ food standards compliance, Australian Nutrition Information Panel format, mandatory country-of-origin labelling (CoOL), and ACCC-compliant environmental and health claims for AU packaging
ActiveBilingual English/French packaging as required by CFIA, Canadian Nutrition Facts table format, bilingual net quantity declarations, and National Standard of Canada bilingual labelling requirements
ActiveArabic/English bilingual packaging with RTL Arabic text layout, ESMA food labelling standards compliance, Gulf Cooperation Council (GCC) technical regulations, and Halal certification mark placement
ActiveEU food information regulation (FIR 1169/2011) compliance, EU nutrition labelling standards, FSAI requirements, and European retailer packaging specifications for Irish and broader EU distribution
ActiveFSANZ standards applicable in New Zealand, NZ country-of-origin requirements, mandatory allergen labelling to NZ Food Standards Code, and major NZ retailer (Countdown, New World) category requirements
ActiveMost packaging briefs ask for something that "stands out on the shelf" — but standing out means nothing without understanding what you are standing out from. Before designing any packaging, we audit your category shelf environment — photographing competitive sets, analysing visual conventions, identifying white space in the visual landscape, and mapping what signals currently communicate premium, value, trust, or novelty in your category. The result is packaging designed to win specifically in your competitive context, not generic premium packaging that could belong to any category.
The most expensive mistake in packaging production is discovering at print that the artwork doesn't match the structural reality of the packaging — graphics misaligned with folds, text running into glue areas, bleed gaps at seams, or critical information placed in zones that will be obscured by the zipper or bottom seal. At Maddog Global, we always work from your manufacturer's confirmed dieline — never from a generic template or approximate dimensions. Every design decision is made with full awareness of where each panel folds, seals, and terminates. What you see in the mockup is what you get in production.
The most common cause of expensive packaging reprints is regulatory content that was treated as an afterthought — added to an already-finished design in whatever space was left, resulting in a layout that either violates mandatory content requirements or visually compromises the pack design. We build regulatory content requirements into the design brief from the start: correct panel allocation for nutritional information, minimum size requirements for mandatory text, mandatory warning placement, and market-specific format requirements — so compliance and design quality coexist rather than compete.
Approving flat packaging artwork requires imagination — visualising how a two-dimensional design will look assembled into its three-dimensional form, on a shelf, next to competitors. We provide photorealistic 3D mockups of every packaging design we produce — in context (on a shelf, in a hand, in an unboxing scenario) and out of context (clean studio renders for e-commerce imagery). This eliminates the most common source of late-stage packaging changes: "it looked different in the flat" — and gives your team, your retailer buyers, and your investors the visual confidence to approve quickly and accurately.
The difference between packaging that looks good in a design presentation and packaging that works in the real world is the gap between aesthetic design and strategic design. Our packaging team brings category expertise, structural knowledge, regulatory fluency, and print production accuracy to every project — so your packaging performs commercially from day one.
Packaging SKUs designed and delivered to print production
First-proof accuracy — artwork accepted by manufacturer without correction
Dieline-accurate artwork. Regulatory-compliant. Print-ready. Every project.
A rigorous design process that gets from packaging brief to manufacturer-approved print-ready artwork efficiently — without the costly reprints, compliance failures, and structural misalignments that result from shortcuts at any stage.
Comprehensive packaging brief intake — product specifications (dimensions, weight, format), target market and retail channel, category shelf audit, competitive set analysis, regulatory market requirements, brand guidelines review (or creation if not in place), dieline template from manufacturer, print finish and material specification, production quantity and timeline, and target consumer profile. The brief stage is where most packaging project failures are seeded — we invest in getting it right before designing anything.
Visual concept development on the confirmed dieline — 2–3 distinct design directions, each with a clear visual strategy rationale, colour approach, typography treatment, and hierarchy. Presented as 3D mockups in shelf context and flat artwork views — so approval decisions are based on how the packaging will actually look in the real world, not how it looks as a flat PDF. Client selects a preferred direction for refinement before full artwork development begins.
Complete packaging artwork development across all panels — incorporating all mandatory regulatory content (nutritional panels, ingredient lists, allergen declarations, mandatory warnings, licence numbers, barcodes, QR codes), all brand and product copy, all graphic elements and imagery, and all print finish specifications. Revision rounds with structured feedback — changes reviewed against dieline, regulatory requirements, and print production constraints before being implemented to avoid compounding rework.
Pre-press quality assurance before print file delivery — colour profile check (CMYK, spot colours, and any required Pantone references verified), bleed and crop mark confirmation, overprint settings review, barcode structure and human-readable text verification, font embedding and outline check, image resolution verification at intended print dimensions, regulatory content completeness check, and a final 3D mockup review to confirm all artwork sits correctly on the assembled structure.
Print-ready file package delivered to your manufacturer's exact specifications — print-ready PDF with correct colour profiles, spot colour builds, and all production marks; layered source file (Adobe Illustrator AI) for future artwork amendments; 3D mockup renders (PNG and PSD) for e-commerce product imagery and marketing use; font files; and a print specification summary document covering all colour, finish, and material recommendations. All files named, organised, and documented for straightforward reuse by any qualified designer in the future.
When you choose Maddog Global as your Packaging Design Services provider in India, you get a team that treats your packaging as the highest-stakes design brief your business will ever give — because the cost of getting it wrong is measured in reprints, compliance failures, missed retailer windows, and lost sales on the shelf.
A shopper spending 3–7 seconds evaluating your product on shelf is not reading your ingredient list or your brand story — they are making a split-second visual judgement based on colour, form, hierarchy, and the quality signals your packaging communicates before any copy is absorbed. Packaging designed with this consumer psychology in mind — where visual impact, quality communication, and category relevance are built into the design rather than added as afterthoughts — consistently outperforms category-generic design in head-to-head shelf test studies and actual retail sales velocity.
Packaging reprints are one of the most costly and avoidable problems in product commercialisation — caused by artwork built on incorrect dielines, wrong colour profiles, insufficient bleed, misplaced regulatory content, or structural misalignment. Our 94% first-proof accuracy rate (artwork accepted by manufacturer without correction on first submission) is the result of a systematic dieline-first workflow, pre-press quality checks, and regulatory content verification built into every project. The cost of one reprint typically exceeds the total cost of our packaging design fee — making dieline accuracy and pre-press rigour a direct return on investment, not just a quality metric.
Packaging that fails regulatory compliance in an export market is not just a design problem — it is a shipment rejection, a product withdrawal, and potentially a brand reputation issue in the market you were trying to enter. Our team's familiarity with FSSAI (India), UK post-Brexit labelling, FDA (USA), FSANZ (Australia/NZ), CFIA bilingual requirements (Canada), ESMA (UAE), and EU FIR standards means regulatory requirements are built into the design from brief stage, not retrofitted after the aesthetic design is complete. You go to print with confidence that the compliance work has been done correctly.
For D2C brands, the unboxing experience is simultaneously a brand encounter, a customer satisfaction moment, and an acquisition opportunity — 40% of consumers share distinctive unboxing experiences on social media without being asked. Packaging designed with the unboxing journey in mind — where the sequence of reveals, the material choices, the copy moments, and the insert design all work together to create a memorable brand experience — generates user-created content that reaches new audiences at zero media cost. The packaging investment pays for itself in organic acquisition.
The most common visual problem in growing product ranges is drift — individual SKUs designed at different times by different agencies that share a logo and a colour but feel visually disconnected from each other on the shelf. A coherent packaging range system — with defined visual grammar, variant differentiation rules, and documented packaging guidelines — ensures every new SKU you launch looks unmistakably part of your product family, regardless of when it is designed or who designs it. Range coherence is a brand equity multiplier that compounds with every new product you add to your portfolio.
Packaging design is the most direct lever available for communicating the quality tier of your product — and the price premium that quality tier justifies. Products in premium packaging consistently command 20–45% price premiums over identical products in generic packaging, even in controlled blind tests where consumers cannot evaluate the product itself. If your packaging currently undersells the quality of your product — if customers are surprised by how good it is after they buy — you are leaving revenue on the table that better packaging design could capture at no change to your product formulation or production costs.
Packaging design strategy, visual language, material selection, and regulatory requirements differ fundamentally across product categories. A nutraceutical supplement has different label compliance requirements to an artisan food product; a luxury skincare item needs different structural and material thinking to a fast-moving household cleaning product. We bring genuine category expertise to every packaging project we take on.
FSSAI-compliant food packaging — snacks, cereals, condiments, ready-to-eat meals, beverages, dairy, bakery, confectionery, and specialty foods. Full nutritional panel, allergen, and ingredient list compliance built into every design brief.
Supplement and nutraceutical packaging — protein powders, vitamins, probiotics, sports nutrition, Ayurvedic formulations, and functional foods. Supplement facts panel layout, claim compliance, and premium shelf differentiation in a crowded category.
Beauty and personal care packaging — skincare, haircare, cosmetics, fragrances, body care, and oral care. Premium material and finish recommendations, ingredient disclosure compliance, and visual systems designed for both retail shelf and Instagram flatlay appeal.
Packaging for natural, organic, and clean-label products — communicating authenticity, transparency, and environmental responsibility through material choice, visual language, and certification mark integration without sacrificing shelf impact.
Pet food and pet care packaging — dry food, wet food, treats, supplements, and grooming products. Nutritional analysis panel layout, ingredient and allergen compliance, and the dual-audience visual challenge of appealing to pet owners' emotions while communicating product quality credentials.
Household product packaging — cleaning products, home fragrances, candles, storage solutions, and home accessories. Safety warning and hazard communication compliance, clear usage instruction design, and brand premium positioning in categories where visual quality is often the primary purchase differentiator.
D2C packaging designed for the online purchase journey — primary product packaging optimised for e-commerce imagery and unboxing experience, secondary shipping packaging that protects and impresses, and subscription box packaging designed to build brand love with every monthly delivery.
Premium gifting and luxury packaging — rigid boxes, foil and emboss detailing, custom structural forms, premium tissue and wrapping designs, ribbon and closure systems, and the complete gift experience from first handling to reveal — where material choice and structural design communicate luxury as powerfully as the graphic design does.
Whether you are launching a single SKU for the first time, refreshing an existing range, or building a complete multi-SKU packaging system — we have an engagement model that matches your scope, timeline, and business objectives. Every engagement includes dieline-accurate artwork, regulatory content layout, and print-ready file delivery.
Complete packaging design and print-ready artwork for a single product SKU — ideal for new product launches, limited edition variants, or individual pack refreshes within an existing range.
Complete packaging system design for 3–10 SKUs — building a cohesive range visual language with consistent brand identity and clear variant differentiation across the full product family. Best value for new brand launches and range renovations.
High-volume packaging design for large product portfolios, FMCG brands with 10+ SKUs, and businesses requiring export packaging across multiple regulatory markets simultaneously — with dedicated packaging creative director and structured artwork management.
All packaging engagements are custom-quoted based on SKU count, format complexity, regulatory market requirements, and timeline. Contact us for a tailored proposal — we typically respond within 2 business hours.
Genuine results from Indian and global businesses that chose Maddog Global as their Packaging Design Services partner — and now have packaging that competes at the top of their shelf, their e-commerce listing, and their export market.
"We launched our first product — a line of cold-pressed cooking oils — into modern trade and the initial packaging just wasn't performing. We were getting listed but the sales velocity was poor, and two buyers told us directly that the packaging felt 'economy' despite the premium price point. Maddog Global redesigned our full range of 6 SKUs — all three bottle sizes, all three variants. Within 90 days of the new packaging hitting shelves, our sales velocity had improved by over 40%, we got a reorder from one buyer who had been considering delisting us, and we were placed in the premium cooking oil bay rather than the general oil section. The packaging did exactly what we needed it to do."
"We manufacture Ayurvedic wellness products in India and were expanding to the UK market. The challenge was packaging that needed to meet UK post-Brexit food supplement labelling requirements while still communicating the Ayurvedic heritage and premium quality of the brand to a British consumer who didn't know us. Maddog Global navigated both challenges — the design is genuinely beautiful and feels authentically Indian without being generic 'ethnic' packaging, and all the regulatory content is correctly laid out to UK standards. We had zero corrections from our UK printer and customs cleared our first shipment without a labelling query. Brilliant work on a genuinely complex brief."
"We're a D2C protein and supplement brand that had been using a generic white-label packaging supplier. When we decided to build a real brand, packaging was the first investment we made. Maddog Global designed our full range — 8 SKUs across three product lines, pouches and tubs — and the transformation was extraordinary. Our unboxing content now performs significantly better than before on Instagram and YouTube, and our repeat purchase rate improved in the quarter after we launched the new packaging. Three influencers we hadn't contacted reached out to us because they'd seen the packaging on another creator's channel. The packaging became a marketing asset in itself — not just a container."
The most common questions from brand owners, product managers, and founders before starting a packaging design project. Not answered here? Call us — we respond within 2 hours.
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A dieline is the flat, unfolded structural template of a packaging unit — the precise map of all cuts, folds, scores, glue areas, and any special structural features that defines exactly how the packaging is physically constructed. It is the foundation of all packaging artwork: every design decision is made in relation to the dieline to ensure graphics appear exactly where intended on the finished three-dimensional package. Ideally, you provide us with the confirmed dieline template from your packaging manufacturer — this is the definitive reference for print accuracy. If you don't have a manufacturer dieline yet, we can create a structural dieline from your product dimensions, or work from a standard format until your manufacturer's template is confirmed. We always verify the dieline before finalising artwork to prevent production misalignment.
Mandatory packaging information in India varies by product category. For food and beverage products, FSSAI requires: product name and description, net quantity (weight or volume), ingredient list in descending order, nutritional information (per 100g and per serving), allergen declarations, manufacturer name and address, FSSAI licence number, country of origin, manufacturing and best-before dates (placement area specified but not the dates themselves in the artwork), vegetarian/non-vegetarian symbol, and MRP (Maximum Retail Price) under Legal Metrology rules. For personal care and cosmetic products, BIS standards apply for certain categories. For pharmaceutical and nutraceutical products, CDSCO (Central Drugs Standard Control Organisation) requirements apply. We flag all applicable mandatory content requirements at brief stage and ensure they are correctly laid out in the artwork — but recommend final regulatory sign-off from a qualified regulatory consultant before going to print, as regulations are updated regularly.
Timelines vary by project scope. A single SKU packaging design project (label or simple box) typically takes 10–14 business days from confirmed brief and dieline to first concept presentation, with a further 5–7 business days for revision rounds and final print-ready artwork delivery. A multi-SKU range design (3–6 SKUs) typically takes 3–5 weeks from brief to full artwork delivery across all SKUs. A complete packaging system design for a new brand launch (identity development plus full range artwork) typically takes 5–8 weeks depending on SKU count, format complexity, and revision turnaround. The most significant variable is client feedback speed — projects where feedback is provided within 24–48 hours consistently complete at the faster end of the range. We share a detailed project timeline at brief sign-off so every milestone is confirmed in advance.
Every packaging project concludes with a comprehensive file delivery package including: a print-ready PDF with correct CMYK colour profiles, spot colour separations, overprint settings, bleed and crop marks, and all fonts outlined — ready for direct submission to your printer; the fully layered Adobe Illustrator source file (AI) with all linked images embedded and all layers organised and labelled for straightforward future amendment; high-resolution 3D photorealistic mockup renders (PNG on transparent background and lifestyle context versions) for e-commerce product imagery and marketing use; a print specification summary document covering all recommended inks, finishes, materials, and production notes for your printer; and the structural dieline file used as the artwork base. All files are named and organised so any qualified designer can work with them independently in the future.
Yes — and this is a significant part of our packaging work. Packaging renovation (evolving an existing design rather than starting from zero) is appropriate when: your packaging has existing brand equity you want to retain; you need to bring a range back into visual coherence after inconsistent development; you want to modernise without alienating existing customers; or you need to add new SKUs that must sit alongside the established range. We begin renovation projects with a brand equity audit — identifying what elements of the existing packaging are working (recognised, distinctive, valued) and must be retained, versus what is underperforming or outdated and should be evolved. The renovation brief is then built around protecting equity while upgrading execution — a more technically demanding brief than a clean-slate design, and one we approach with particular care.
Yes — export packaging design is a substantial part of our work. We design packaging for Indian manufacturers distributing to the UK, USA, Australia, Canada, UAE, Ireland, Singapore, New Zealand, and Europe — with market-specific regulatory content layouts, language requirements (bilingual English/French for Canada, Arabic/English for UAE, EU language requirements for European markets), correct nutritional information panel formats for each market (US Nutrition Facts, UK/EU format, Australian Nutrition Information Panel), import and country-of-origin declarations, and retailer specification compliance where applicable. For businesses selling across multiple markets simultaneously, we develop a master artwork system that accommodates all market variants from a shared structural and visual framework — minimising design duplication while ensuring every market version meets its specific regulatory requirements.
Sustainable packaging design encompasses both the structural and graphic dimensions of reducing the environmental impact of your packaging. Structurally, this includes recommending recyclable, compostable, or biodegradable material alternatives for your packaging format; advising on material reduction opportunities (lighter board weights, reduced plastic components, elimination of unnecessary secondary packaging); and designing for disassembly (ensuring different materials can be easily separated for recycling). Graphically, it includes correct placement and design of recyclability symbols (How2Recycle in the US, On-Pack Recycling Label in the UK, Green Dot in Europe), FSC certification marks, organic and eco certifications, and sustainability messaging that is truthful and compliant with FTC Green Guides (US), ASA guidelines (UK), and ACCC environmental claims standards (Australia) — avoiding greenwashing claims that could attract regulatory attention. We help brands that have made genuine sustainable packaging investments communicate that commitment clearly and credibly to consumers on shelf.
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